A friend of mine recently started working at a small law firm, and one of their biggest challenges has been attracting new clients without spending a fortune on advertising. They've been posting legal tips on Facebook and LinkedIn, but so far, most of the engagement comes from other lawyers rather than potential clients. We started wondering whether educational content or more personal, behind-the-scenes posts would work better for building trust. Has anyone successfully used social media to grow a law firm, and which platforms delivered the best results?