Content quality and technical SEO get plenty of attention, but competitive SaaS categories can be extremely difficult to rank in without authority. How important is active link acquisition today, especially when visibility in AI-generated answers is becoming another consideration?

Jumping in on this older post because this topic is still keeping me up at night. I think link building still matters, but maybe not in the same way. Have you noticed how some tools rank well with barely any links but others need a ton to compete? I’m curious if building topical authority through content partnerships is replacing old-school link requests.

I’ve been weighing similar questions and found this guide really useful for comparing how top agencies approach building alongside AI visibility. It helped me see that for competitive SaaS categories, authority still matters, but the methods are shifting. The breakdown of agency specialties gave me a clearer perspective on what to prioritize going forward.